Course curriculum

  • 1

    Hero Branding

    • Clarity

    • What Is A Brand?

    • Attention

    • Transformative

    • Lost

    • Storytelling

  • 2

    The Why

    • What The Why

    • Why Have Why?

    • Getting to the Core

    • Shared Purpose

    • Start with why -- how great leaders inspire action | Simon Sinek

    • Finding Your Why

    • Patience

  • 3

    Identity

    • The Main Character

    • The Transformation

    • The Want

    • Understanding Your Hero

    • Hero Branding Exercises Worksheet

    • Marybeth's Example

    • Stephanie's Example

    • Hero Branding Exercises Consultation

    • Is This Really My Hero

  • 4

    Problems

    • The Three Problems

    • External

    • Internal

    • Philosophical

    • [Assignment] Back To Your Hero Branding Exercises

  • 5

    Guide

    • The Non-Expert

    • Positioning

  • 6

    Plan

    • Necessity

  • 7

    Action

    • Time To Forward

  • 8

    Failure

    • What They Don't Want

  • 9

    Success

    • What They Do Want

  • 10

    Promise (Transformation)

    • The Transformation

    • The Power of Outcomes

    • Courage

    • Discovering Your Outcome

    • The Final Destination

  • 11

    Designing A Brand

    • Designs Role In Branding

    • Designing Experiences

    • Me Me Me Design

  • 12

    Tribe Love

    • From One Hero to a Whole Tribe

  • 13

    Money

    • Kim

    • Value

    • The Offer

    • The Charismatic Leader

  • 14

    Your Tribe

    • Worldviews

    • Restless Life Hunters