Course Curriculum

  • 1

    The Welcome

    • Welcome to the Show

    • Your Support System

  • 2

    The Journey

    • Overview

    • Let's Talk Money

    • Beliefs -> Systems -> Tactics

    • The 5 Beliefs

    • The Goal

    • What to Expect

  • 3

    The Niche

    • Overview

    • The People

    • Passions, Interests, Skills, and Opportunities

    • Journeyman vs the Guide

    • The 4 Horsemen

    • Problems vs Aspirations

    • Audience Size Research

    • Using Google Trends

    • Finding Repins on Pinterest

    • Money Validation Research

    • Competition Research

    • Community Research

    • Master Site Niche List

    • Multiple Niches?

    • The Reader

    • Review and Recap

  • 4

    The Site Setup I

    • Finding the Right Domain

    • Hosting With Siteground

    • Installing Your SSL Certificate

    • Adding Legal Pages

    • Installing Google Analytics

    • Installing Google Search Console

    • Setting Up Email with Gsuite

    • Installing Themes

    • Site Speed

  • 5

    The Content I: On-Site

    • Overview

    • The 5 Stages of Awareness

    • Your Content, Their Awareness

    • The Reader's Journey

    • Silos Are the Journey

    • Empathy, Emotions, and Pain Points

    • Steps of the Journey

    • Keywords & Journeys

    • Calls to Action

    • Reader's Journey and Opt-Ins

    • Mapping It All Out

    • Breaking the Map

    • The Goal Is Money

    • Recap & Review

  • 6

    The Content II: Creation

    • Let Others Do the Work

    • Social Media Content vs Search Engine Content

    • The Skyscraper Technique

    • Google

    • Pinterest + YouTube

    • Where to Start

    • Consistency

    • Creating Value

    • The 3 Content Archetypes

    • Scannability

    • Perfect Post Titles

    • The Post Structure

    • The Introduction

    • The Body

    • The Conclusion

    • Editing Your Content

  • 7

    The Content III: Money

    • The Affiliate Marketing Path

    • What Is Affiliate Marketing

    • Why Affiliate Marketing?

    • C.A.T: You Better Have Some

    • Context

    • Authority

    • Trust

    • The Buyer's Lifecycle

    • The Best Traffic

    • How to Find Affiliate Programs

    • What to Look for in an Affiliate Program

    • How to Choose the Right Products to Promote

    • How Affiliate Links Work and How to Add Them

    • Adding Disclosures

    • Affiliate Marketing Content: Reviews

    • Affiliate Marketing Content: How-tos

    • Affiliate Marketing Content: Resource Page

    • Affiliate Marketing Content: Gift Guide

    • Affiliate Marketing Content: Interviews

  • 8

    The Content IV: Emails

    • Overview

    • The Email Mindset

    • The Importance of Email

    • Campaigns vs Everything Else

    • Using Email to Get More Pageviews

    • Building Out Your Campaigns

  • 9

    The Site II: Beautifying

    • Copying Odd Noodle

    • Adding the Homepage

    • Designing With Intention

    • Design Essentials + Reading Experience

  • 10

    The Mailing List

    • Why Bother Building a Mailing List?

    • Honey Traps or Opt-ins

    • [Bonus] Using Google Docs to Create a Worksheet

    • Setting Up Your Opt-In Landing Page

  • 11

    The Promotion

    • Planting Flags

    • The Watering Holes

    • Organic Traffic Is the Goal

    • Pinterest: Friend or Foe?

  • 12

    [Bonus Masterclass] Creating Viral Content

    • About Viral Content

    • Virality on Networks

    • Why People Share

    • Emotions Are Contagious

    • Methods of Virality

  • 13

    [Bonus Masterclass] Content Marketing

    • What Is Content Marketing?

    • Top of the Funnel (TOFU)

    • Middle of the Funnel (MOFU)

    • Bottom of the Funnel (BOFU)

    • Your Content + Sales Funnel

  • 14

    Want To Become An Affiliate?

    • How To Become An Affiliate for Our Courses